Empowering you to support our troops
One of the best ways to inspire support for your charity is to create a widespread social frenzy about your charity. In marketing, that frenzy is called buzz. You create it by giving people a reason to want to talk about your charity. A well-designed plan of execution can make that happen. It’s important to … Continue reading
You might be wondering why I decided to include this article under “marketing.” Allow me a paragraph to explain. The use of profanity on your website looks unprofessional, is unprofessional and can cause readers to abandon your website all together. What I’m saying is that if you want to market yourself, your charity and your … Continue reading
I have a magical solution to keep you from working hard while still raising tons of money for your charity. My magical solution is called advertising. How many infomercials have you seen that pretty much said that same thing? I have the perfect solution to your problem. It works like magic. Yeah, right… but, then … Continue reading
Promotional copy could be anything from describing merchandise to explaining what you do. The word copy means nothing more than words or writing. The keyword is promotional. pro•mo•tion•al |prəˈmōSHənl| adjective of or relating to the publicizing of a product, organization, or venture so as to increase sales or public awareness: she was on a promotional … Continue reading
You have a good idea what you want to say, but no idea how to get the reader’s attention. A solid headline can really help. Writing a powerful headline is a lot like choosing the right photo. You need it to do more than grab the reader’s attention. You need it to help you setup … Continue reading
The right photo or image can help you tell a wonderful story that truly affects the reader. For instance, featuring a photo on your website of a group of military members smiling and holding the packages you sent visually demonstrates the impact your packages have. Partnered with the right caption, headline and copy, that photo … Continue reading
A good press release can tremendously help you reach new supporters and keep the community informed of newsworthy happenings. Some good examples of when to use a press release (also known as a news release) include, announcing your upcoming fundraiser, sharing the excitement of receiving a grant, or informing of a change in your charity’s … Continue reading